The ADPPA, the federal privacy bill, passed through the House without a hitch, but it has faced major controversy as it reaches the Senate.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
Alternative ID's are privacy-focused identifiers that allow publishers to access first-party data that is volunteered by the consumer.| AdMonsters
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulation...| AdMonsters
Panorama ID has delivered higher yield in programmatic initiatives, specifically 3x the average CPM for non-addressable inventory.| AdMonsters
From UDID 2.0 to automation to increased ad spend in CTV and OTT, here's a sampling of what some ad tech visionaries expect in 2021.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
In a privacy-first world, should we really be talking about if buyers or sellers own the data? Maybe we should be putting consumers first.| AdMonsters
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do?| AdMonsters
Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from Publisher Forum Boston| AdMonsters
Keith Petri, CEO, lockr, says the impending third-party cookie deprecation is an opportunity for publishers to regain control.| AdMonsters