We chatted with Garrett Johnson, a marketing professor at Questrom School of Business at Boston University, about the value of third-party cookies.| AdMonsters
In "The State of Digital Identity 2023" report ID5 explores how publishers and advertisers are preparing for cookie deprecation.| AdMonsters
IAB created Project Crosswalk to help publishers that want to leverage CTV but are worried about privacy compliance guidelines.| AdMonsters
Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations.| AdMonsters
Despite limitations of the FLoC origin trial, we have learned a fair amount about how FLoC might work in the future.| AdMonsters
Eight ad tech execs share what this latest twist in the tale of the cookie's eventual death means for Google and the ad tech ecosystem.| AdMonsters
Preparing for privacy regulations, along with the death of the third-party cookie is still as colossal a challenge as it was two years ago.| AdMonsters
Although the Chrome third-party cookiepocalypse is staved off for at least another year, pubs still need to build alternative solutions.| AdMonsters
Today’s interview is with Scott Messer, an executive media operator with a passion for creating, operating, and monetizing digital.| AdMonsters
Adform's Elena Turtureanu digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.| AdMonsters
Google’s surprise shift to pump the brakes on third-party cookie deprecation is sending shockwaves. What's next?| AdMonsters
Opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event.| AdMonsters