Eight ad tech execs share what this latest twist in the tale of the cookie's eventual death means for Google and the ad tech ecosystem.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
Eight ad tech execs share what this latest twist in the tale of the cookie's eventual death means for Google and the ad tech ecosystem.| AdMonsters
With digital media and ad tech changing at the speed of light, it's hard to know what's happening next. Here are our six best guesses.| AdMonsters
PARRROT, from Magnite, maintains the privacy tenets of TURTLEDOVE but moves the auction decisioning back to where it belongs: the publisher.| AdMonsters
First-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ hyper-targeted marketing.| AdMonsters
Google’s surprise shift to pump the brakes on third-party cookie deprecation is sending shockwaves. What's next?| AdMonsters