Supply Concentration: Handful Of Media Companies Capture Majority Of Spend - AdMonsters
Only a small number of media companies control the vast sea of properties that comprise the open internet.| AdMonsters
Only a small number of media companies control the vast sea of properties that comprise the open internet.| AdMonsters
At an AdMonsters PubForum in 2022, we asked ad ops and rev ops professionals to identify ad tech trends five years from now.| AdMonsters
DMPs, MDMs, and CDPs allow businesses to recognize people by their different proxies and stitch them together for a single view.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker unpacks common misconceptions about curated deals.| AdMonsters
Ad Tech 2.0 will unleash opportunity like we haven’t seen since the advent of real-time bidding, but that all depends on unlearning the ways of ad tech 1.0.| AdMonsters
As privacy restrictions tighten, buy-side consultant Rachel Adams sees hope as a buyer in Clean Rooms, Site-Side Analytics + CRM, and the Privacy Sandbox.| AdMonsters
Zero-party data is a relatively new concept (having been coined only three years ago), and adtech likes to take time settling into new ideas.| AdMonsters
It's one thing to collect first-party data, but it's an entirely different challenge when we talk about activating that data and selling against it.| AdMonsters
Today’s interview is with Scott Messer, an executive media operator with a passion for creating, operating, and monetizing digital.| AdMonsters
Amid the fast-paced, ever-changing digital environment, one thing remains constant: creative excellence is paramount.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters
