Learn about what is video completion rate (vcr), how to calculate it, why its an important metric, and how to improve your video conversion rates.| AppsFlyer
Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.| AppsFlyer
What is an app icon, and why is it important? Check the best practices to follow & the design specifications for Apple app store & Google play store.| AppsFlyer
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.| AppsFlyer
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.| AppsFlyer
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.| AppsFlyer
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.| AppsFlyer
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer