The Customer Outcome Framework is a simpler approach for bringing quantifiable strategic value to the customer versus the typical customer problems approach.| Product Management University
If you want to make your products easier to buy, do these 3 things to make it easier for sales to sell them.| Product Management University
Successful sales demos - use this jobs dashboard to show users how you’re going to make them better at their job in ways that have strategic value to their organization.| Product Management University
Portfolio positioning is the key to making product positioning more strategic, plus it gives sales and marketing a simpler and more differentiating story.| Product Management University
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization down.| Product Management University
Why Customer Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!| Product Management University
I learned a lot about product positioning long before I ever stepped into a product marketing role. It took me a minute to figure out what I was doing wrong.| Product Management University
There are countless tips and tricks that make for great presales demos. But there’s one foundational tactic that’ll set you up to crush your demos and further| Product Management University
If you're going to create a predictable revenue plan with sales, here are 5 steps product marketing can follow to make it happen.| Product Management University
