Learn how to build a brand that attracts, retains, and grows your customer base while maintaining authenticity and revenue growth.| Marketing Alliance
If you’re struggling to remember the last time you reviewed your overarching objectives, it’s probably time to step back and do a social media audit.| Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams.| Revenue Marketing Alliance
If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base.| Revenue Marketing Alliance
What if we told you a single customer could be worth over $10K to your business? Or that a small boost in retention could double your profits?| Marketing Alliance
Partner marketing lets you tap into new markets, expand your reach, and amplify your brand impact, which all works to drive revenue and growth.| Marketing Alliance
Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential.| Marketing Alliance
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance
The more you take charge and demonstrate what you can do with your desired budget, the better position you’ll be in to get the figure you want.| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
How do you foster a culture of growth, innovation, and collaboration? The answer is as complicated as it’s simple: Put your people first.| Marketing Alliance
In this article, we'll demystify the jargon around metrics and cut through the confusion to highlight the most important KPIs for optimizing customer acquisition.| Revenue Marketing Alliance
CMOs must build pipeline growth plans to demonstrate impact on business growth. But where do you start? Read on for more.| Marketing Alliance
Learn how to implement gamification into your incentive marketing technique to engage your audience and increase revenue for your business.| Marketing Alliance