The brand, under the working title “Project HQ,” will target millennial and Gen Z travelers who are “priced out of the lifestyle hotel market.”| Hotel Dive
With its acquisition of Standard International, Hyatt continues to grow its lifestyle portfolio, but the company will have to fight competitors for resources in the saturated space.| Hotel Dive
The opening comes less than three months after the midscale brand’s launch and amid heightened owner interest in conversions.| Hotel Dive
In the first quarter of 2024, the total hotel project pipeline increased 9% year over year, with extended stay and conversion properties contributing to the growth, according to Lodging Econometrics.| Hotel Dive
Leaders in the hospitality industry will work to make staff happier, ramp up integration of generative AI and cater to a growing number of experiential and luxury travelers.| Hotel Dive
The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice's growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.| Hotel Dive