Expectancy theory was given by Victor Vroom in 1964 when he was studying motivations behind decision-making. It is centred around motivation. It was given in an organizational behaviour context.| Communication Theory
David McClelland, an American psychologist developed the theory of needs in the 1960s. It is also called the Three Needs Theory, acquired needs theory, or Learned needs theory. It is a theory to explain motivation and focuses on 3 specific aspects, namely, achievement, power and affiliation. This theory explains what these needs are and how| Communication Theory
Douglas McGregor introduced Theory X and Theory Y to explain different styles of management. Theory X refers to an authoritarian style and Theory Y refers to a participative/interactive style of managing employees.| Communication Theory
Learning is a complex process. Although we may learn something new every day, it is an intricate process requiring many cognitive skills. The term “Bloom’s Taxonomy” may sound so jargon to many ears yet bears such a simple and easily comprehendible meaning. Taxonomy simply refers to categorization. What Is Bloom’s Taxonomy All About? Bloom’s Taxonomy| Communication Theory
Maslow’s Hierarchy of Needs was developed into a simplified three-factor model , by an American psychologist, Clayton Paul Alderfer, known as the ERG theory of motivation.| Communication Theory
