Here's how to back up Universal Analytics data with and without Google BigQuery. Act now if you want to keep your old UA data.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
GA4 reports are arranged quite differently than reports in UA. Let's review standard reports, explorations, and custom reports.| Digital Marketing and Analytics | Root and Branch
There are options for how you can report on your GA4 conversion rate using Looker Studio. You'll learn all 3 in this article.| Digital Marketing and Analytics | Root and Branch