Google Analytics source medium is a great dimension for analyzing traffic performance. Here's how to understand it and use it.| Digital Marketing and Analytics | Root and Branch
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Updated 12:27/27 The GA4 click event is an enhanced measurement event that tracks all outbound (external) link clicks. But here's how to get more| Digital Marketing and Analytics | Root and Branch
Both are powerful digital analytics tools, but they have different functions. Learn about Microsoft Clarity vs. Google Analytics.| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
There are options for how you can report on your GA4 conversion rate using Looker Studio. You'll learn all 3 in this article.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch