Microsoft Clarity add another dimension to your tracking setup.. Here's how you can integrate Microsoft Clarity and Google Analytics (GA4)| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
There are options for how you can report on your GA4 conversion rate using Looker Studio. You'll learn all 3 in this article.| Digital Marketing and Analytics | Root and Branch