Do you find discrepancies between the data reported by Microsoft Clarity and Google Analytics, particularly in the number of sessions and users? If so, this guide will walk you through some of the possible reasons for these differences and provide insights into addressing them effectively. 15 Key Reasons for Discrepancies Between Google Analytics and Microsoft […]| DumbData
After the September 2023 release, you use the new Google tag template to install Google Analytics with Google Tag Manager| Digital Marketing and Analytics | Root and Branch
Google Tag Manager trigger groups allow you to set multiple conditions (triggers) before your tag will fire. Here's how to create one.| Digital Marketing and Analytics | Root and Branch
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.| Digital Marketing and Analytics | Root and Branch
FREE Implementation Template Installing Microsoft Clarity in Piwik Pro Tag Manager Quickly deploy the Microsoft Clarity tracking script, custom tags and user id tracking on your website using this FREE Piwik Pro Tag Manager. The template will save you time and helps you activate the tracking you need for actionable insights in Microsoft Clarity. We […]| DumbData
Free Template for Installing Microsoft Clarity with Google Tag Manager You can now seamlessly deploy Microsoft Clarity tracking script, custom tags, and user ID tracking on your website effortlessly with the help of this Google Tag Manager measurement recipe. This free Google Tag Manager template will save you time and help you activate the necessary […]| DumbData
In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this blog post, you’ll comprehensively understand my findings after my experimentation and analysis of these newly introduced event-tracking features, plus more. Previously, event tracking in Microsoft Clarity was only possible using […]| DumbData
Free Microsoft Clarity eCommerce + Purchase Tracking Template With Google Tag Manager After installing Microsoft Clarity on your eCommerce website, you can use this Google Tag Manager template to track your visitors’ purchasing journeys. The eCommerce measurement recipe uses Microsoft Clarity’s “Smart Events” and “Custom Tags” to track shopping behaviour, providing valuable insights to enhance your customers’ […]| DumbData
This is a guide all about Google Analytics UTM parameters. Let's dig in to a practical explanation of GA4 UTMs.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
Both are powerful digital analytics tools, but they have different functions. Learn about Microsoft Clarity vs. Google Analytics.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity makes funnel tracking simple. Don't believe me? Check out these 5 steps to using Microsoft Clarity funnels like a pro| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity add another dimension to your tracking setup.. Here's how you can integrate Microsoft Clarity and Google Analytics (GA4)| Digital Marketing and Analytics | Root and Branch
Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
GTM tags and triggers are the basics of learning Google Tag Manager. Master tags and triggers from theory to practical walkthrough.| Digital Marketing and Analytics | Root and Branch
With the advent of Microsoft Clarity smart events, Clarity now has event tracking functionality! Get the key questions answered here.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch