Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.| SmashBrand
A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
A detailed look at the packaging design process. From early concepts to the final print, here's an end-to-end look at how to create packaging that performs.| SmashBrand
Could the testing phase be the most important part of your redesign? Let’s review the tenets of packaging testing and its role in your packaging redesign.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
FMCG products have only seconds to compel impulse purchases. Review the ongoing package design testing strategies brands need to win consumers at shelf.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand
How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.| SmashBrand