The 360-degree view of customers merges customer data from various touch points into a single customer view. Know why it's important.| Express Analytics
Customer profiling in marketing involves the creation of thorough personas for your target audience to grow your business.| Express Analytics
Businesses integrate AI into email marketing to reinforce connections with customers and drive clicks.| Express Analytics
Find the latest artificial intelligence trends, from generative AI and progressive technologies to the integration of automation and language.| Express Analytics
There are two ways to look at Customer Lifetime Value — Historic CLV and Predictive CLV. The historic method analyzes past data to judge how valuable a customer is. In this case, we don't try and predict the future value of that customer's purchases.| Express Analytics
Customers leave behind an enormous amount of data. We are analyzing how Machine Learning can use this data to get ahead of the competition.| Express Analytics
The use of machine learning in data analytics can help decision-makers automatically evaluate data and boost business outcomes.| Express Analytics
AI in content marketing greatly improves customer experiences and efficiency by adding a human touch to AI content.| Express Analytics