Foreign baby brands thrive in China’s premium market. Trends, sales channels, and regulations to succeed to reach Chinese parents effectively.| Marketing China
Learn what it takes to succeed in China's skincare industry, from product adaptation to digital marketing on WeChat and Xiaohongshu.| Marketing China
WeChat Channels is a short-video platform inside WeChat. Discover how it works, how to register, and how brands can use it to grow in China.| Marketing China
Following China’s economic growth and the abolition of the one-child policy, parents are now more serene when it comes to starting a family. Thanks to the global rise in terms of wages, Chinese parents have now more purchasing power than before and are ready to invest as much as they can for their offspring. 10...| Ecommerce China
My take on how to succeed in China's luxury furniture market. E-Commerce platforms guide for international sellers.| Marketing China
Our hacks for foreign healthcare brands on how to succeed in China’s growing health market using e-reputation, social media, and PR.| Marketing China
Entering the China market? Learn proven strategies for digital marketing, branding, and e-commerce success in the world’s largest consumer base.| Marketing China
Experts explain how WeChat Mini Programs work and how brands use them for e-commerce, payments, and marketing to engage Chinese consumers.| Marketing China
Introduced in 2011 by Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this: WeChat. Wechat’s […]| Marketing China
Explore how to run compliant, high-impact campaigns on WeChat, Douyin, Baidu, and more with tips from China ad experts.| Marketing China
China is a booming market for entrepreneurs and companies from all four corners of the world due to its large population, and rising wages that contribute to increased consumption and purchasing power. New technologies-related industries along with digitalization have helped China become an eldorado for foreign businesses as well. However, many companies believe they can […]| Marketing China
Guide to Advertising on Wechat: Type of Ads available, Cost and best Strategies for businesses and brands.| Marketing China
Our Wechat Agency helps you: Open Wechat Official Account, Get started with Wechat Ads. Wechat Mini-programs and E-Commerce.| Marketing China
China is a rapidly growing market for wine consumption, as consumers adapt to Western drinking culture. China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated by Chinese...| Ecommerce China
Wechat is now a Marketplace. And having a Wechat store is a great way to use your official account to generate revenue.| Marketing China
How to use Wechat for Marketing? Full Guide: from opening your Wechat Official Account to attracting customers & increase brand awareness.| Marketing China
In China e-commerce platforms dominate the market. We list the biggest e-commerce companies in China. From Alibaba's Tmall, to some surprising names.| Marketing China
If you’re familiar with the social media scene in China, you’ve probably heard of WeChat and Douyin. Both platforms are hugely popular in China, taking first and second place. WeChat is a messaging app that also offers a variety of features, while Douyin is a short video-sharing platform. There’s no doubt that both platforms are […]| Marketing China