Marketing for B2B companies is hard; the audience is smaller, the persona harder to reach, most purchases require several decision-makers, and the competition is fierce.To survive, marketers need to know they are reaching the right audience with the right message at the right time. This can't (and shouldn't) be done through the "shotgun approach" or based on anecdotal evidence.| New North
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or| PPC Hero
Click-through rate (CTR) is a digital marketing metric used to measure ad performance in terms of the number of clicks received on the campaign against the number of views (impressions).| VWO Glossary