This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.| SmashBrand
Brand stretching will either be the best or worst decision your brand makes. In this complete guide, you will discover the best time and way to stretch a brand.| SmashBrand
Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.| SmashBrand
Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.| SmashBrand
Looking for a complete guide on building the best brand positioning strategy? This article is the perfect place to learn about making a winning strategy.| SmashBrand
Packaging design is typically an opinionated process. Performance-driven brand growth, however, requires a more objective methodology.| SmashBrand
Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
Strategic brand development isn't easy. There are numerous steps in the process, many of which brands do not take, but not you after reading this article.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand
The brand development process is a crucial strategy for enhancing and growing a brand's presence in the market. It's how you identify a brand's distinct positioning.| SmashBrand
Your brand voice is your personality. Learn how to develop it and help your brand stand out from the competition and attract new customers.| SmashBrand
Creating a brand development strategy demands a comprehensive and systematic process. This guide teaches the winning formula and provides tips for each step.| SmashBrand
Learn the art of creative brand development. Discover creative ideas of branding and gaining an edge over your competitors in this comprehensive guide.| SmashBrand
Learn how to develop a practical brand positioning map and strategize through it. Discover the importance of brand positioning maps for optimizing strategies.| SmashBrand