A sales cycle includes all the steps of a sales process, starting from the first customer contact to closing the deal. Here's what the sales cycle stages are.| Sales Glossary
In sales terms, a white whale (or simply whale) is a lead that has the potential to bring enormous sales revenue to a company. Here's how to sell to| Sales Glossary
Lead qualification is finding prospects who fit your ideal customer profile and have a high chance of becoming customers. Here’s how to qualify leads.| Sales Glossary
Ideal customer profile is a hypothetical description of a perfect customer that would benefit from your solution and provide you with significant value. Find out ideal customer profile template questions.| Sales Glossary
Decision-makers are people within a company who have the power to make financial decisions. Here's how to identify, approach, and befriend decision-makers.| Sales Glossary
Conversion is an action that moves a potential customer along the sales funnel. There are many types of conversions — find out how to track and calculate them.| Sales Glossary
Call to action (CTA) aims to persuade visitors to perform a certain action. Here's how you can write an effective CTA.| Sales Glossary
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and strategies.| Sales Glossary
Customer relationship management (CRM) is a technology for managing all business relationships and interactions with existing and potential clients within a company. Here are CRM examples.| Sales Glossary
Upselling is a sales strategy of offering customers upgraded, more expensive products or services. Here are upselling examples from leading brands.| Sales Glossary
Cross-selling is an effective technique to increase sales. Here are examples of cross-selling in e-commerce and tips on boosting cross-selling campaigns using email automation tools.| Sales Glossary
Sales management is the process of developing, planning, monitoring, and controlling the entire process of selling your company’s goods or services. It also concerns recruiting, training, and supervising your sales force and covers all pre-sales, sales, and post-sales activities.| Sales Glossary
What are chatbots? Which chat widget for websites and Facebook is better? Find out here.| Sales Glossary
What is a drip campaign or drip marketing? Find out the definition of a drip campaign, learn how to create one, and get expert insights.| Sales Glossary