Збагачення лідів ― це процес збору даних потенційних клієнтів для підвищення шансів на їх успішну конвертацію. Тут ви дізнаєтеся, як краще збагачувати ліди та звідки брати потрібну інфу.| Sales Glossary
Before you get to that final conversion, your target audience first needs to be converted from one stage of the buyer's journey to another. Here's what content converts best at awareness, consideration, and decision stages.| Snovio Labs
O teste A/B é um método usado para comparar duas versões (de páginas de destino do site, cópias de e-mail, anúncios, características do produto, etc.) para descobrir qual delas é melhor recebida pelos consumidores. Aqui está como começar um teste A/B para melhorar as conversões.| Sales Glossary
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here are the sales funnel stages and optimization tips for improved conversion.| Sales Glossary
Conversion rate optimization is the process of improving the percentage of visitors to your website that convert (aka the conversion rate). We've collected a list of CRO tips and tools. Read on.| Sales Glossary
A buyer persona is a profile of your ideal customer based on the real data of your existing customers and market research. Here are some examples of buyer persona types you want to know.| Sales Glossary
Ideal customer profile is a hypothetical description of a perfect customer that would benefit from your solution and provide you with significant value. Find out ideal customer profile template questions.| Sales Glossary
Conversion is an action that moves a potential customer along the sales funnel. There are many types of conversions — find out how to track and calculate them.| Sales Glossary
Conversion rate optimization should be a priority for every business. Here's how to improve your conversion rate using a 5-step CRO strategy.| Snovio Labs
Targeting is a marketing strategy that involves selecting specific personas or markets for specific content. Here are the most common types of targeting.| Sales Glossary
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and strategies.| Sales Glossary
Email marketing is a leading digital marketing channel that uses email to both grow your business and build customer relationships. Learn more about what email marketing is, why it's important, and how it works.| Sales Glossary