B2B eCommerce Content Marketing and Strategy| Rachel Andrea Go
Lessons from being a B2B fractional CMO for one eCommerce shipping and fulfillment company, from building out the team to channel selection.| Rachel Andrea Go
Knowing how to track the business value of content will help you justify budgets, create content feedback loops, and improve your marketing.| Rachel Andrea Go
Consumer research is critical to making good business decisions and staying competitive. Here are the tools and processes to do it well.| Rachel Andrea Go
Learn about the basics of product marketing and how to leverage audience insights to create powerfully compelling product messaging.| Rachel Andrea Go
Learn about the importance of having an updated ideal customer profile (ICP) and how to generate one for your business.| Rachel Andrea Go