Learn how ad networks and ad exchanges compare, from inventory sourcing to targeting capabilities and advertiser control.| MNTN
Discover what an ad network is and how it works. Learn the benefits of advertising networks and how they can enhance your marketing strategy.| Signal Expanse
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
What is an ad exchange and how does it work? An ad exchange is the central part of the purchase process for programmatic advertising.| MNTN
Supply Side Platforms—or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN