View-Through vs. Click-Through Attribution: Differences Explained - MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
Online advertising news, guides, and research direct from the experts at MNTN.| MNTN
Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). That’s where CTV attribution comes in.| MNTN
With an omnichannel digital approach, it can be tricky to figure out exactly which channel ultimately led to a sale. A multi-channel attribution model can give you a better sense of which marketing efforts are responsible for converting customers.| MNTN
Click-through attribution, or click-through conversion, is just one of many marketing attribution models you can use to get a better understanding of how your ads are performing. In this guide, we'll break down everything you need to know about click-through attribution.| MNTN
Learn everything advertisers need to know about CTV ad inventory, how it works, where ads appear, and how to secure premium placements.| MNTN
Learn the key differences between OTT and CTV advertising, including ad formats, targeting, and platform advantages.| MNTN
Discover how Performance TV combines the reach of CTV with digital-style targeting, optimization, and attribution to drive real results.| MNTN
With the right partner, CTV can transform the TV screen from a brand awareness play to a targeted performance marketing tool.| MNTN Research
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
