Find out why and how to improve your click-through rate in Google Ads through keyword targeting, ad copy, testing, and more!| WordStream
Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2025 Google Ads benchmarks report.| WordStream
Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2023 search ads benchmarks report.| WordStream
Create your first campaign with our easy-to-follow tutorial on how to run Google Ads. Complete with screenshots and pro tips!| WordStream
Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2024 Facebook ads benchmarks report.| WordStream
These B2B marketing trends will help you keep ahead of the swift changes that continue to transform how you reach and convert customers.| WordStream
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.| WordStream
This complete guide to social media advertising has everything you need to succeed with paid social—top channels, costs, pro tips, and more!| WordStream
Learn the average cost per click, click-through rate, cost per lead, and conversion rate by industry for search ads in our 2022 benchmark report.| WordStream
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!| WordStream