Master personas with our 2025 UX guide—build with real research, align teams, and future-proof your design career.| The Interaction Design Foundation
Emotional response in user experience design refers to feelings, reactions and experiences users have when they interact with a product or service.| The Interaction Design Foundation
Discover how personas can help you avoid costly business mistakes—like those made by JCPenney and Coca-Cola—and create products users love.| The Interaction Design Foundation
Use grounded theory to discover real user needs, avoid bias, and build research-backed solutions that work.| The Interaction Design Foundation
Master UX navigation design to enhance usability, ensure clarity, and guide users effectively.| The Interaction Design Foundation
Card sorting is a qualitative user research method where participants categorize content and label the groups using index cards, physically or digitally.| The Interaction Design Foundation
Unlock the secrets of UX design with our expert guide on conducting effective surveys. Learn more!| The Interaction Design Foundation
Usability testing evaluates ease of use by observing users in action, ensuring designs meet their needs. Learn to refine UX through effective testing.| The Interaction Design Foundation
Gather user data efficiently with quantitative research to support your design decisions with solid statistics.| The Interaction Design Foundation
Explore service design' s approach to crafting comprehensive user and provider experiences that are sustainable and efficient.| The Interaction Design Foundation
Assumptions are beliefs or views that designers hold about their users, in the context of use or the user goals.| The Interaction Design Foundation
Discover how user behavior shapes design. Learn more and enhance your skills with IxDF courses.| The Interaction Design Foundation
Learn to research, build, and apply personas that humanize users, cut costly errors, and drive user-centered design that improves lives and grows your career.| The Interaction Design Foundation
Creating personas helps you understand your users’ needs, experiences, behaviours and goals. Learn more about how they help you create great user experiences.| The Interaction Design Foundation
What is UX Research? UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX res...| The Interaction Design Foundation
Discover key data analysis techniques, tools, and resources to extract actionable insights. Read on to unlock your data’s potential.| The Interaction Design Foundation
Learn the principles of innovation in design. Boost creativity, solve problems and drive success.| The Interaction Design Foundation