Lead generation is the process of creating, maintaining, monitoring, and converting prospect interest. When someone initiates a relationship with you by showing interest in your business, the transition from anonymous to known prospect to customer to advocate begins.| www.oracle.com
Predictive lead and account scoring| www.oracle.com
What is marketing ROI? It’s the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.| www.oracle.com
Email marketing remains a vital part of any eCRM modern marketing strategy. Find out more about email marketing and the best practices for email design, copy, mailing lists, and testing.| www.oracle.com
Data Management Platforms aggregate, store, & analyze data from multiple sources. Explore today's top data management platforms now.| Datamation
CRM has moved beyond contact management and sales force automation, but definitions vary, depending on the vendor you talk to. The answer is simpler than you might think and can be found in one click.| www.oracle.com
Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey―from marketing to sales to customer service and everywhere in between. It is the sum total of all interactions a customer has with your brand.| www.oracle.com
Individualized email marketing| www.oracle.com
A/B testing and its close cousin, multivariate testing, can show you what is and isn’t working in your email marketing campaigns, your website, and even your mobile apps. It can give you an indicator of what your audience is interested in, intrigued by, and responding to. Let’s break it down.| www.oracle.com
If you are looking to rethink how you treat and gather data, this list of the best CDP platforms is for you.| www.cience.com