Competitive keyword bidding is notorious for starting bidding wars, where both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, competitive search campaigns are also a way to capture brand visibility and awareness among a highly relevant audience. Learn how!| WordStream
Wondering how to do keyword research for PPC? We've got you covered in this complete PPC keyword research guide.| LocaliQ
Affiliate marketing tools are great for organizing and managing affiliate data. Check this article to learn the best affiliate marketing tools.| Hostinger Tutorials
Quality Score in Google Ads is Google's rating of the quality and relevance of both your keywords and ads. Learn all about Quality Score in Google Ads (and Microsoft Ads!) in this comprehensive post.| WordStream
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website. Read on to learn all the dos and don'ts of PPC marketing.| WordStream
Paid search marketing campaigns can be a highly effective way to grow your business, and they're most successful with the right search tools and strategies.| WordStream
Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.| WordStream
Learn how pay-per-click or PPC advertising can help you drive more traffic to your website and grow your business! It all starts with keywords...| WordStream
Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your Google Ads campaigns. Use our tips and tools to see how you stack up to competitors in your niche.| WordStream
Learn 25 proven ways to increase your online presence—using your website, social media, email, ads, and more—plus free tools!| WordStream
Write great responsive search ad headlines and descriptions using this simple, five-step process—with examples and a free template.| WordStream
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream
Learn the average cost per click, click-through rate, cost per lead, and conversion rate by industry for search ads in our 2022 benchmark report.| WordStream
Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!| WordStream
