What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
The COVID-19 pandemic strengthened the idea of digitization all over the world. Many traditional offline retail stores started investing in taking their business online to attract more customers and boost their sales. However, setting up an online store is simply not enough. There are many responsibilities that a business needs to manage to streamline its| eCommerce Blog on Running an Online Marketplace
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.| AppsFlyer
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.| AppsFlyer
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.| AppsFlyer
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
In this blog we will uncover the differences (and similarities) between the two metrics and explain when and why to use both ROI and ROAS.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.| AppsFlyer
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer