Generative AI (GAI) tools have bombarded the content marketing and SEO space since the release of ChatGPT in late 2022. Look left, and you’ll see Google’s AI Overviews, Perplexity, and Claude. Look right, and you’ll see Semrush’s Copilot, ChatGPT, and a whole host of AI-powered writing, editing, and proofreading tools. While these tools have their […]| The HOTH
Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and […]| The HOTH
Whenever you want to learn the latest news about your favorite hobby or interest, which site do you go to first? Regardless of your choice, you clearly view the website as having topical authority on the subject, meaning you consider it to be a trusted source of information. The way topical authority works on Google’s […]| The HOTH
In the span of a few short years, artificial intelligence has practically taken over the world. Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes it’s brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO […]| The HOTH
Google Search Console Insights helps websites track content performance and discover how visitors interact with it online.| The HOTH
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