Due to the rise of AI and zero-click search, the classic click-based SEO funnel is now obsolete. This is a frightening fact to many CMOs who rely on traditional SEO funnels to measure ROI and campaign progress. Thanks to features like Google’s AI Overviews and LLM-powered tools like ChatGPT, organic click-through rates are in a […]| The HOTH
Is your CMO apprehensive about investing in AI search optimization? If so, you can’t really blame them. Generative SEO is still in its infancy, and nothing is worse than spending precious resources on a strategy that doesn’t yield a strong ROI. Speaking of which, analytical tools for AI search are few and far between at […]| The HOTH
In the span of a few short years, artificial intelligence has practically taken over the world. Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes it’s brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO […]| The HOTH
Want the ultimate SEO strategy template? We hold back nothing in this to-the-point guide on getting your site ranked!| The HOTH
