View-Through vs. Click-Through Attribution: Differences Explained - MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
Discover what click-through attribution is, how it works, and how it improves ad click attribution to optimize your marketing strategy.| Signal Expanse
Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). That’s where CTV attribution comes in.| MNTN
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
