Learn how to build a high-converting sales funnel from scratch with this step-by-step guide covering strategy, structure, and best practices.| MNTN
An optimized conversion funnel turns visitors into buyers. Explore how ecommerce brands use funnels to improve customer acquisition.| MNTN
What exactly is a full-funnel marketing strategy? And how can you build one that brings in results? Let’s explore the fundamentals of full-funnel marketing.| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it.| MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
There are plenty of different ways to market your digital store, and to help you learn how to advertise Shopify stores, we’ve compiled a list of our ten favorite marketing strategies.| MNTN
While there are many different attribution models to choose from, this article will cover first-touch vs. last-touch attribution, including how and when to use them.| MNTN
MNTN’s proprietary Verified Visits™ technology makes Connected TV attribution simple and actionable. Here’s how.| MNTN
A sales funnel is the foundation of any successful marketing strategy. Learn what it is, how it works, and why it’s crucial for conversions.| MNTN
The sales funnel has five distinct stages. Keep reading to learn about each one, including some examples and strategies for how to master each stage.| MNTN
If you work in marketing, you've probably heard the phrase "demand generation." But what does it mean? Here's everything you need to know.| MNTN
A complete rundown on advertiser and consumer behaviors during the BTS and BTS for college shopping period.| MNTN Research
Boost your B2B pipeline with these 10 proven demand generation strategies. Learn how to attract, engage, and convert prospects.| MNTN