Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
Brand analysis gives you insights on how to strengthen your brand. See what you should measure, why, and inform your next steps!| Prowly
Discover what broadcast monitoring means, how to track TV and radio mentions, and which tools help PR pros stay on top of media coverage.| Prowly
Learn how to extract strategic insights from raw monitoring data and become a strategic PR and business advisor.| Prowly
Measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Here's how to create your PR reports.| Prowly
We show you the significant features and benefits a PR professional can gain with an upgrade to a Google Alerts alternative.| Prowly
Let’s dive into what, exactly, PR measurement looks like, public relations KPIs you’ll want to be tracking, and some tools that you can use to get started.| Prowly
The PESO model in public relations helps PR professionals tie their work to specific business outcomes. Here is what it is and how it works.| Prowly
Whether you’re considering a career in PR, or you want to self-improve in your current PR career, here are the top PR skills you should know about.| Prowly
Find out why press clipping is the most effective method to track mentions, analyze your strategy, monitor competitors, and report back on your progress.| Prowly
Get better results from your PR efforts in 2024: adopt a data-driven PR strategy. Today, we’ll tell you just how to do it.| Prowly
Here's a side-by-side feature & pricing comparison of Cision, Meltwater, and Prowly to help you choose the best PR tool for your needs.| Prowly
Discover all the differences between social listening and social monitoring in the Public Relations industry, based on real-life examples.| Prowly
Influencers can be a great asset to your public relations strategy. Learn the ins and outs of influencer PR and how to get started with ease.| Prowly
Enter a new level of customer advocacy by implementing social media listening. Make a bond with customers and let them be your brand advocates.| Prowly
Looking for brand monitoring tools? Here's a curated list of 13 tools - with tips on how to choose the best option.| Prowly
Keep your finger on the pulse of what is being said about your brand! Here’s why media monitoring is important for PR professionals.| Prowly
Can you develop an effective PR strategy without knowing who is talking about you and what are they saying? You can't. Here's how to do media monitoring.| Prowly
Find out what brand mentions are, why they matter for PR and marketing, and how to track and analyze them in our handy guide.| Prowly
Learn all about using UVPM and its alternatives for PR. See how to measure your PR activities with meaningful metrics to show campaigns' real value.| Prowly
Learn what share of voice (SOV) means in marketing and PR and how to calculate share of voice for your brand. See recommended tools.| Prowly
What is sentiment analysis and how is it used in PR? Find the methods, tools and processes in our handy guide based on current real-life examples.| Prowly
Earned media may sound like hard work, but we’re here to dispel that myth. Here is how to create an earned media strategy that works.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Explore our 2024 guide to the best PR analytics tools. Learn which metrics matter and get insider tips to choose the tools to boost your PR effectiveness.| Prowly
Trying to get media coverage for your business? Check out Prowly's guide with more than 25 not-that-obvious tips to get media coverage.| Prowly
Discover the top PR trends for 2024 and explore the influence of AI, personalized approaches, and the challenges of a global crisis and budget constraints.| Prowly
How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly