Why aren't more PMMs leveraging social media data?
Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best.| Product Marketing Alliance
Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best.| Product Marketing Alliance
Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?| Product Marketing Alliance
Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive.| Product Marketing Alliance
Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout.| Customer Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics.| Revenue Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer.| Product Marketing Alliance
My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile.| Product Marketing Alliance
The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.| Product Marketing Alliance
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance
