Unsure how to inject the voice of your target customer within your product marketing strategy? Amazon’s Kristina Volovich provides an insight into her top tips.| Product Marketing Alliance
Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best.| Product Marketing Alliance
Gain deeper insight into Fluvio's go-to-market model, the most effective, repeatable GTM process that any company can, and should, adopt.| GTM Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
Coined in 1996, FOMO is a term used to describe the stress people experience when they realize others are potentially having more fun than them.| Revenue Marketing Alliance
What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.| Product Marketing Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.| Product Marketing Alliance
