(The EntStrategyGuy is putting up a paywall on 16-June-2022—Subscribe here!—and I’ve been explaining why in a series of articles debunking myths about streaming ratings, explaining my philosophy on data, describing what streaming data we do have, and more. If you’d like to read the rest of those articles and a short case for why, click here.) Here’s the craziest cognitive dissonance of the streaming wars: At the same time ... Read MoreThere’s Too Much Data! And It’s All Lies!| Entertainment Strategy Guy
A Guide to the Most Important Statistical Term in a Viral Media World| entertainment.substack.com
Take a look at this headline (from 2019): “League Of Legends Gets More Viewers Than the Super Bowl” Maybe you saw this; maybe you clicked on the link; maybe you even shared it. But if you did, you should know that… MORE PEOPLE DID NOT WATCH THE LEAGUE OF LEGENDS FINALS THAN THE SUPER BOWL!!!!! Sorry for the all caps-lock, underline, italicized, bolded text there, but this type of statistic ... Read MoreApples-to-Apples…Explained| Entertainment Strategy Guy