Objections are the archenemy of the average seller. The inability to handle objections is debilitating to the sales process. I’ll wager that easily over half of your pregnant sales abort because of this handicap “I’ve never heard of you”, the prospective buyer says. “How do I give you my money to invest for me?” The […]| Lend Me Your Ears
Persistence and the art of connecting the dots pave the path to success in selling. They are cornerstones of the sales odyssey. Here are two..| Lend Me Your Ears
Do you exude personal development in sales, worthy of emulation? To paraphrase the Shawshank Redemption, "Get busy selling, or get busy..."| Lend Me Your Ears
Facts inform; emotion moves. You know this. So, why are you still leading with facts? Leading with “Our revolutionary fuel has additives, is| Lend Me Your Ears
Did you know that your competition sees your weakness as strength? It never ceases to amaze me how, when doing a comparative market analysis, sellers (say, of This Company) are quick to lament thus: “Competitor J’s product has a higher torque than ours”. Or, “Competitor K’s service is priced lower than ours.” Or, “Competitor L […]| Lend Me Your Ears
The sales cycle is only a cyclic on paper. In practice, it’s as jagged as a hunting knife. Therefore, treat the sales cycle as a guideline,| Lend Me Your Ears
Focus on the customer’s problem with agility, and not rigidity with what you’re selling. Interact with the buyer around his problem with an| Lend Me Your Ears
Does cold calling work? Oh, yes. This is the cold truth. Cold calling is alive and kicking; hale and hearty. And it is ruthlessly efficient.| Lend Me Your Ears