Dark social: Tracking and leveraging private sharing
Dark social is all about the content that can't be tracked by analytics tools since it's shared in private spaces, from SMS to messaging apps.| Customer Marketing Alliance
Dark social is all about the content that can't be tracked by analytics tools since it's shared in private spaces, from SMS to messaging apps.| Customer Marketing Alliance
Let us tell you, it ain’t easy holding on to customers under a subscription model. The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it.| Customer Marketing Alliance
Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs.| Customer Marketing Alliance
Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game.| Customer Marketing Alliance
Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing.| Customer Marketing Alliance
Engagement marketing is a customer marketer’s bread and butter. When employed by a customer marketer, It’s about connecting with your customer base and creating meaningful experiences that foster brand loyalty.| Customer Marketing Alliance
Grace is a Senior Copywriter who creates content for Customer Marketing Alliance, Customer Success Collective and Community-Led Alliance| Customer Marketing Alliance
