Since most people keep their email addresses forever, the email hash is seen as the key to identity resolution for publishers and marketers.| AdMonsters
In a less cookie-friendly world, measurement and attribution are going to be just fine.| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters
The future of monetization requires thinking about audiences less as faceless users, cookied or not, and more as individuals.| AdMonsters
Ad Tech 2.0 will unleash opportunity like we haven’t seen since the advent of real-time bidding, but that all depends on unlearning the ways of ad tech 1.0.| AdMonsters
Charles-Henri Henault, VP of Product, Ads Platform and Analytics at Criteo talked to us about SPARROW, the response to Google's privacy sandbox.| AdMonsters