What is VOD and how does it work? Learn about its benefits for digital publishers and the effective monetization strategies that go with it.| TargetVideo
With video being one of the most popular online formats, publishers are relying on video ad monetization to generate more revenue.| TargetVideo
Long-form video has seen a decline in popularity in recent years. But it still has a place in a successful video publishing strategy.| TargetVideo
Building an OTT app is quick and easy with TargetVideo's white-label OTT app builder. Learn how to launch an app in hours.| TargetVideo
Publishers can earn from videos through subscriptions, pay-per-view, video ads, sponsorships, and various hybrid video monetization models.| TargetVideo
Find out if short-form video ads are the right fit for your brand with insights into their benefits, strategies, and ideal use cases.| TargetVideo
Publishers can effectively monetize long-form and short-form video content while leveraging the unique advantages of each format. Here’s how!| TargetVideo
Attention metrics offer a more precise measurement of online user engagement and focus in terms of content and ads.| TargetVideo
Optimizing video ad campaigns is the key to generating a higher return on investment. Unoptimized ads run the risk of going unnoticed.| TargetVideo
Oustream video ads appear in-non video environments and are a less disruptive and more flexible monetization solution for publishers.| Target Video
Instream and outstream video ads are the two primary ways video publishers monetize their content. Here's how to choose between the two.| Target Video
What is CPM? Find out how to calculate, compare, and understand the factors affecting CPM rates to better optimize your ad campaign.| TargetVideo
Want to generate revenue by serving video ads on your website or app? Check out my top picks among the best video ad networks for publishers.| Target Video
Check out our top 6 tips for setting up instream ads to get the most out of your video ad monetization efforts.| Target Video
Ad yield optimization is the process of tracking and analyzing ad performance to maximize a publisher's digital advertising revenue.| Target Video
For publishers interested in boosting ad revenue, here are my two cents on how to optimize and get the best prices for your ad inventory.| TargetVideo
Boost your video ad revenue with these 8 practical tips on improving video ad viewability on your website.| Target Video
Digital video advertising is a great way for publishers and advertisers to improve engagement, boost revenue, and expand their reach.| Target Video
Native video advertising is when video ads seamlessly blend with the surrounding website content in format, style, and context.| Target Video
Both video ads and image ads are commonly used in digital advertising — learn which of these two ad formats performs better across platforms.| Target Video
Ad analytics give publishers and advertisers invaluable insights into campaign performance and audience behavior.| Target Video