Let’s talk PMax search terms… You are a PPC Pro, so you LOVE your keywords, right? Keywords are _the_ most powerfull signal of intent. Keywords are great to target. AND keywords are great to UNtarget (exclude/negate). Adding negative keywords to our accounts is one of the best ways to reduce wasted ad spend and increase … Continue reading "Google Ads Script – Performance Max Non-Converting Search Term Alerts"| ᴎils rooijmans