This post includes 6 expert tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign that generates potential donors and raises dollars. Wait! What is an integrated marketing campaign? An integrated marketing campaign is a marketing effort that uses a consistent message across traditional…| Clairification
What must you keep top of mind to have meaningful conversations with donors who (you hope!) may contemplate a gift to your organization? I’ve given you a hint within my question. One word: meaningful. And for a conversation to be meaningful, you have to speak in a language that resonates with…| Clairification