Taking care how you build customer surveys and which customers you survey comes down to this: if you’re going to do a job, do it well or don’t bother at all. Survey bias threatens the whole purpose of customer surveys. This is why eliminating survey bias is so important when collecting customer feedback. The fundamental […]| Customer Thermometer
Customer service is a critical part of the way organizations engage with their customers. Customers’ experience of that is commonly what these businesses are judged on and compared against. This guide examines the concept of customer service experience, why it’s important and what separates the excellent from the mediocre. What is customer service experience? Customer […]| Customer Thermometer
Want a list of questions that you can ask your customers to get feedback? We've put together some of the most important survey questions.| Customer Thermometer