What is Identity Resolution? Identity resolution uses certain unique ‘identifiers’ to “connect” all the actions of a buyer to create a single, unified, and real-time customer identity.| Express Analytics
Curious about how to improve your customer experience? Dive into the world of customer journey analytics and discover 5 strategies to create memorable interactions.| Express Analytics
Data analytics retail sector allows retailers to create personalized offers and achieve a better return on investment.| Express Analytics
Where is data analytics headed in 2022? see What are the predictions and trends in data analytics for the new year? 1. Cloud Analytics Will Get Even More Traction 2. Unstructured Data Shall Share The Podium With Structured Data 3.Data Fabric Will Ease Data Management 4. Data Mesh Provides New Architecture Alternative 5. Automated Machine Learning Will Take Over Tedious Tasks| Express Analytics
What is STP: It stands for Segmentation, Targeting, and Positioning. The STP model is all about developing and delivering personalized and relevant messages to engage with different audiences.| Express Analytics
Predictive analytics and ML are two different disciplines and not dependent on each other. Together, they offer a significant tool in what they can offer to benefit retailers.| Express Analytics
AI in Customer Experience: Artificial intelligence (AI) tools are being used increasingly to enhance customer experience, boost loyalty of brand, customer engagement, increase retention, and interpret customer data in order to identify needs and preferences.| Express Analytics
Making your customers feel special and providing them a personal touch throughout their buying journey helps them remain loyal to your brand through Personalized Customer Experience.| Express Analytics
Customer Personalization in e-commerce environment involves creating personal experiences by dynamically displaying content based on a customer’s browsing behavior, purchase history data, demographics, etc| Express Analytics
A customer journey map is a visual representation, it highlights your customer's experience from the time they arrive on your website/app, interact with your content, and contact you.| Express Analytics