Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
Looking for the best media monitoring tools? Here's a list of leading solutions for PR professionals - with their pros, cons, and prices.| Prowly
Whether you’re considering a career in PR, or you want to self-improve in your current PR career, here are the top PR skills you should know about.| Prowly
Get better results from your PR efforts in 2024: adopt a data-driven PR strategy. Today, we’ll tell you just how to do it.| Prowly
Learn what and how valuable media mentions are in PR. Find out exactly how to track media mentions and the tools that can help you find them fast.| Prowly
There are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy for just about any organization.| Prowly
Discover the best and worst PR crisis management examples and learn effective PR crisis management strategies to mitigate the damage.| Prowly
Find out what brand mentions are, why they matter for PR and marketing, and how to track and analyze them in our handy guide.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Explore the concept of earned media. Understand its benefits and discover successful campaign examples in our comprehensive guide.| Prowly
Did you know that 92% of PRs feel stressed on a daily basis? Dive in to find out how to turn your mindset around to have a healthy work-life balance.| Prowly
How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly