AI isn’t just a tool – it’s a revolutionary force reshaping how we connect with and understand customers. In this article, Siara Nazir shares insights and practical strategies for integrating AI into your marketing efforts.| Marketing Alliance
Our junior marketers are looking to us to help them grow and thrive in a quick-change, high-stakes marketing world. As marketing leaders, how do we help them gather and grow the skills they need for success in B2B, B2C, and across both?| Marketing Alliance
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact.| Revenue Marketing Alliance
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams.| Revenue Marketing Alliance
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
Informative content builds trust and establishes your company as an authority. It's more effective than interrupting people with noisy ads.| Revenue Marketing Alliance
These professionals' stories highlight the value of aligning sales and marketing, leveraging data, and anticipating industry shifts.| Revenue Marketing Alliance
Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth.| Marketing Alliance
In this article, discover effective demand generation strategies tailored to your company’s growth phase, ensuring your marketing efforts contribute directly to your bottom line.| Marketing Alliance
What if we told you a single customer could be worth over $10K to your business? Or that a small boost in retention could double your profits?| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
How do you foster a culture of growth, innovation, and collaboration? The answer is as complicated as it’s simple: Put your people first.| Marketing Alliance
In this article, we'll demystify the jargon around metrics and cut through the confusion to highlight the most important KPIs for optimizing customer acquisition.| Revenue Marketing Alliance
With the help of revenue marketing experts, we've built a list of 18 must-have tools for data collection in 2024. No matter your company size.| Marketing Alliance