Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting.| Competitive Intelligence Alliance
If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
Here are 5 competitive enablement best practices to get your enablement program off to a flying start.| Competitive Intelligence Alliance
CI, PM, and AI are converging, reshaping how businesses approach strategy and sales.| Competitive Intelligence Alliance
Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?| Competitive Intelligence Alliance
Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.| Competitive Intelligence Alliance
Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top.| Competitive Intelligence Alliance