The days of prolific spending in the tech industry are long gone, but lately, budget pressure on marketing teams has been ratcheting up. With every dollar under scrutiny, you need content that delivers results. That’s no easy task. Developers are a discerning bunch who quickly detect and skip over content that doesn’t add value to […]| EveryDeveloper
As marketers, we often dream of users having an ideal website experience: They arrive on the home page, and after admiring the headline’s messaging, they easily navigate to the place with the exact answer to their question. The real world is a bit messier, isn’t it? For one, many queries are sought with offsite searches, […]| EveryDeveloper