Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media.| Communication Theory
Russell H. Colley introduced the DAGMAR model in 1961 in a report for the Association of National Advertisers. The Defining Advertising Goals for Measured Advertising Results (DAGMAR) model, a conceptual framework that sets tangible and measurable targets for advertising campaigns to gauge their performance methodically. The model emphasises that the ultimate goal of an advertising| Communication Theory
Mass communication and journalism are cornerstones of an informed, democratic society. By relaying information on topics ranging from policy and science to culture and the arts.| Communication Theory
Understanding the types of mass communication can empower teenagers and young adults to consume media critically and express themselves more effectively.| Communication Theory