J.C. Penney’s head of e-commerce pivots to chief customer officer | Retail Dive
Katie Mullen, who arrived at the struggling department store over a year ago, previously led digital efforts at upscale retailer Neiman Marcus.| Retail Dive
Katie Mullen, who arrived at the struggling department store over a year ago, previously led digital efforts at upscale retailer Neiman Marcus.| Retail Dive
A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.| Marketing Dive
